Miko Lehman

Guide to next.js commerce: why you should consider switching

Next.js is a universal react framework that was born out of the necessity of creating server-side rendering websites and apps that are fast and lightweight.

next.js commerce

This article will take you through everything you need to know about Next.js Commerce, including its features, ecosystem, pros, cons and examples of how it can be used- along with an example of its implementation.

What is Next.js commerce?

Next.js builds static sites on top of React, Express, and GraphQL. It’s a powerful solution if you want to build an eCommerce website without worrying about configuring a server-side language like PHP or Ruby on Rails. The advantage of using a static site generator is that you only have to worry about front-end development.

This means that you can completely forget about setting up hosting and configuring a server-side language that’s responsible for managing the database. Next.js supports GraphQL built-in, making it a great choice for eCommerce websites built with React and Apollo GraphQL. This allows you to write queries on your product data and display it on your pages with ease.

Why use a Static Site Generator for Commerce?

Static site generators like Next.js commerce are the best option if you’re looking to build an eCommerce website. The reason you should use a static site generator is that they offer a number of advantages that make them superior to apps built with server-side languages.

Static site generators are easier to build and deploy than apps built with a server-side language. They also make it much easier to scale your app as your traffic grows. The most important advantage of static site generators, however, is that they offer a better user experience.

They are lightning fast, and their limited functionality means that your website doesn’t break on certain devices like mobile phones. Next.js, in particular, offers a great user experience by default. It has a built-in GraphQL server, and it comes with a few eCommerce templates for you to get started.

Reason 1: SEO with Next.js commerce

SEO is incredibly important for eCommerce businesses. If you want your store to succeed, you need to make sure that search engine bots can easily crawl and understand your pages. With static site generators, you have full control over the code that you use to build your pages. This means that you can optimize it for search engines.

Next.js commerce makes it easy to create SEO-friendly pages with React. All you have to do is create your pages with GraphQL and the Material UI Components. You can then use a library like Helmet.js to make sure that search engines properly optimize your pages.Next.js also offers a built-in headless CMS that can help you manage your product pages.

With GraphQL, you can write a query that fetches the content that you want to display on each page. You can then display this content using React and the Material UI components. Next.js makes SEO easy because it doesn’t require any server-side code. This means that your content can be fully crawler-friendly.

Reason 2: Hooks and Web Development Kits

It’s not uncommon for eCommerce websites to require server-side functionality. For example, a clothing store might want to offer customers the ability to add items to their basket and use a payment service such as PayPal.

You can add this functionality to Next.js with the use of Web Development Kits. Web Development Kits, or WDKs, allow you to integrate server-side functionality into your static site. WDKs are useful because they let you implement functionality without requiring any knowledge of server-side languages like PHP or Ruby on Rails. Web Development Kits also allow you to create more powerful and complex flows than what is possible with GraphQL alone.

Next.js makes it easy to add WDKs to your website by providing hooks and a GraphQL API. All you have to do is create an interface that properly understands your GraphQL queries, and you can create powerful flows with server-side functionality.

Next.js Commerce

Reason 3: Highly Customizable eCommerce templates with React

Next.js’s commerce templates are fully customizable. They are designed to work with React, and all the GraphQL queries and mutations are already written for you. This means that you can create fully-customized templates that are optimized for your product pages. This is particularly important if you want to create pages that feature a high-end design.

With static site generators, you can do whatever you want with the templates since they don’t require any server-side code. This means that you can create pages that are as complex as you want. You can build advanced user interfaces that would be impossible to create with server-side languages. Next.js makes it easy to create customizable eCommerce templates with React. It comes with a powerful Web UI Kit that you can use to create any type of interface.


Next.js is a powerful solution for building eCommerce websites. It offers a great user experience, and it’s easy to integrate with popular third-party libraries such as Redux and Apollo GraphQL. Next.js is particularly great for SEO and it makes it easy to create highly customizable templates with React.

It is an advanced static site generator that can be used to build any type of website.If you’re looking to build an eCommerce website, you should consider using Next.js. It offers a great user experience, and it has built-in support for GraphQL.

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