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How to promote your mobile app for free

miko lehman
Miko Lehman
CEO @ GMI Software
09 September 2022 7 MIN OF READING

The world of mobile apps is cutthroat and competitive. In order to stand out among the clutter, you need a strategy that’s tailored to your specific needs as an app developer. There are no magic shortcuts or easy answers when it comes to promoting your app, but there are plenty of free or low-cost options you can use to get the word out.

promote app

These tips won’t guarantee success for your app, but they can help you reach more users and improve your chances of success. If you’re ready to promote your mobile app for free, read on for useful strategies and advice on getting started.

Host a Contest

Contests are an excellent way to get people interested in your app and drive up installs. You can hold a photo or video contest, a “guess how many” type of contest, or even something as simple as asking people to name your next product. You can also ask people to submit videos or photos that relate to your app.

Having people promote your app to earn rewards isn’t a new concept, but it’s been proven to work. You can promote the contest on your website, social media channels, and on any other online presence you have.When you’re ready to close the contest, you can use the entries to create more content and retarget your users with more ads to drive more installs.

Leverage Your Existing User Base

Depending on the type of app you have, you may already have a built-in user base that you can leverage for promotion. If you do, then you need to get that word out as soon as possible. You can start by asking them to review the app and leave a rating. You can also ask them to share the app with their friends and family.

If you haven’t asked your users for feedback yet, now is the time to start. You can use that information to determine any areas where you need to make improvements to the app. You can also reach out to industry influencers and ask them to review your app. Most people will be happy to help if you ask them directly, especially if you offer to send them a free or discounted copy of your app in exchange.

Partner With Events and Blogs

Industry events and blogs can be cross promoted with your app by either posting in the comments of your blog posts or your partner’s comments or by hosting joint webinars or conference calls. You may also promote each other’s goods by hosting joint webinars or conference calls. If you’re collaborating with a blog, you may volunteer to write guest posts to advertise your app and theirs.

It’s important to become familiar with the people you’re working with and respect their audience by not spamming them or being overly aggressive in promoting your product or app. It’s crucial to be polite and professional when communicating with them. You don’t want these individuals to become your enemies, so be respectful and polite.

app promote

Build a Paid User Base With Freemium Apps

Freemium apps are apps where you give away part of the app or service for free and charge users to access the rest. It’s a popular and proven business model in the app industry, but it does require investing some money upfront.

You can use paid user acquisition to build a user base for your app and then transition them to paid users. It’s a strategy used by many large companies to drive massive growth, so it’s something you should definitely consider.

There are a number of paid user acquisition strategies you can try, including paid advertising (like paid search, retargeting, and native ads), influencer marketing, and paid app install campaigns.

Use Native Ads

Native ads are ads that look and feel like organic content. They include things like social media posts, videos, images, and articles. With native ads, you can easily promote your app by creating posts that focus on your target audience and their issues, problems, and desires.

You can try promoting your app on social media channels like Facebook, Instagram, and Twitter. You can also promote it through your blog, YouTube channel, and any other online presence you have. To make the most of your native ads, make sure you’re targeting people who are interested in your app and that it has a high relevance score. You want to be as relevant as possible so you’re not wasting your money on people who aren’t likely to click on your ad.

Leverage Influencer Marketing

You can also try leveraging influencer marketing to promote your app. This strategy is similar to native ads and involves partnering with relevant influencers and having them promote your app in exchange for payment or free access to the app.

You can use something like Taproot to find the best influencers and negotiate a partnership that benefits everyone involved. With the right influencers promoting your app, you can reach a wider audience and see increased installs, user retention, and even revenue if you offer your app for a fee.

Write and publish an eBook

Another great way to promote your app is by writing and publishing an eBook related to your app and its functionality. You can distribute the eBook for free or charge a small fee for it.You can also give away a free Kindle version of the book as an added bonus to users and as another way to promote your app.

An eBook is a great way to educate your audience and answer their questions. It’s also a way to establish yourself as an expert in your field and build trust and authority with your audience, which can lead to more installs and better user retention.

app promote

Use Free Tools and Services

There are tons of free tools and services available that you can use to promote your app and drive more downloads. These include social media channels like Facebook and Instagram, as well as sites like Reddit, Quora, and other forums.

You can also use services like Google Alerts, Google Trends, and other tools to find new people to target for your app and drive more downloads. You can also use free tools like social media scheduling apps to help you better manage your social media posts.

Create Quality Content

Finally, one of the best ways to promote your app for free is by creating quality content that people want to read and share. The content should be useful, engaging, and relevant to your audience. It should also be something you can repurpose into other forms of content such as blog posts, podcasts, and other types of media.

You can target different audiences and platforms such as podcasts, YouTube channels, and Facebook groups with repurposed content. Guest posting on other blogs in your field to promote your app, in addition to bringing new visitors to your site and engaging a new audience, is another option.

Bottom line

There are plenty of ways to promote your app for free. The key is to be creative and think outside the box. Mobile apps are competitive, so you need to stand out from the crowd. The best way to do that is to create engaging and useful content that resonates with your audience.

It’s also important to track engagement and see how your various marketing efforts are performing. You cannot improve what you cannot measure, so be sure to track everything you do to promote and advertise your app so that you can make modifications and do better next time.

Keep these tips in mind when you’re ready to promote your app for free. Remember, there are no shortcuts to success. The only way to get there is by working hard and putting in the effort.