Technology is increasingly entering the daily lives of doctors and patients. Tools that are being developed within the healthcare technology sector combine hardware and software solutions. Thanks to the multi-level integration of various platforms, it is possible to create digital tools that will improve medical services, including diagnostics or treatment of patients directly.
Using digital platforms, software, IoT-based hardware, we increase the applications of technology in the digital health market. We improve the management of medical facilities, the care of patients or optimize the work of doctors and nurses.
All those involved in expanding the available MedTech solutions benefit as end users. Today, it is no longer surprising for anyone to schedule an eVisit without having to travel to the clinic for each consultation. Medical technology is enabling us to use new applications more and more efficiently, making the whole sector function more efficiently, which directly affects the health of patients.
There are already 30,000 investors in the Digital Tech sector. Investment in this market has increased by 200% in recent years.
The projected market growth in the coming years is estimated at 5.6% per year.
According to a Deloitte report, investments focused on data-driven MedTech innovations, diagnostics, or orthopedics grew by 24% in Western Europe.
According to Boston Consulting Group, investors pay attention to 6 main aspects when investing in Digital Health solutions:
Clearly define the problem you want to solve
The key is to select the most important problems whose solution will significantly change the life of the target user. Thanks to such an approach, already at the stage of Discovery and Design, it will be possible to build a successful product on the market much faster. It is always worth asking yourself the question “what value does the feature give to our user? Is it worth the investment?”
The natural step after understanding the product assumptions is the Design Stage. The whole process should be based on Design Thinking, thanks to which it is much easier to analyze and solve complex problems in a simple, structured way.
The key is to select the most important problems whose solution will significantly change the life of the target user. Thanks to such an approach, already at the stage of Discovery and Design, it will be possible to build a successful product on the market much faster. It is always worth asking yourself the question “what value does the feature give to our user? Is it worth the investment?”
The application testing process is critical to the success of the entire project. It is important that the testing process becomes an integral part of the product development process.
Very often, in the early stages of application development, the role of tester can be partially taken over by the Product Owner, who, being responsible for managing the scope of work, is the best person to verify that a particular part of the system works as expected by the end user. If corrections or improvements are required, the Product Owner’s quick response will enable the team to intervene immediately.
During the next stage, it is useful to expand the testing force. For this purpose, a group of alpha testers is formed whose task is to conduct tests, update test scenarios, and provide the most concrete feedback to the product team. The alpha group is a closed group and it is usually a good idea to start building it from the first days of software development.
When the solution is developed and tested by the alpha group so much that the Product Owner decides to extend the tests to a larger number of people, beta tests are opened, which should include a much wider group of people. Beta tests can be still conducted in a closed or open way. In the case of open testing, we invite potential users of the application, but outside of our team, outside of our organization. This way, even before releasing the application to the public, we will receive feedback from the end user. This will allow us to improve the product while preparing it for the market.
There’s no problem to solve / The app does not solve the problem users have
Insufficient Marketing Resources
No or a poor UX strategy
Fixed plans that don’t account for change
Data Security and Regulatory Compliance
Multiple devices and protocols
User adoption strategy
From the beginning, GMI was able to anticipate possible risks and interruptions. The design environment was adapted to our working mode and was simple enough for the product owner to meet his requirements and those of the development team.
Thanks to the great attention to the quality of the code, the project was delivered on time and there were no internal complications associated with the product development. However, there were external complications (service providers), which GMI helped to solve with us.
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With the greatest pleasure and full responsibility, we recommend GMI as a professional contractor for web applications and CMS systems. We chose GMI primarily because they approached our inquiry very professionally. Very fluent contact at an early stage of talks announced that the implementation would be equally efficient and it actually was.
If there is an opportunity in the future to jointly implement another project, we will definitely use the services of GMI again.
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I have worked with the GMI Group on many projects over the last 4 years. I have always been satisfied with the quality of the commissioned works, which were made by Mikołaj Lehman and his entire programming team.
GMI has unique skills to translate ideas into reality. They are very efficient, discreet and, above all, trustworthy.
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Thinking of new ways to improve the software development process in your company? Do you feel like you’re working on the same things again and again? MedTech is a fast-paced industry, and it can be tough to keep up with all the changes. It can also be challenging to tackle new challenges when you’re working under tight time constraints….
