Case Study

MySuperStyle – a truly unique game for girls

We have created a unique game
for girls

Our Client are the representatives of a company which perfectly operates in the entertainment industry, especially in browser games. People with whom we have cooperated know the specificity of games for girls inside out, understand their needs precisely and are able to translate this knowledge into a business model.

Basing on the current offer of the competition, the client wanted to create a game that would stand out from theirs. The client focused on a polished design of the website and avatars, as well as the speed of the game itself.

MySuperStyle project concerned building a browser game for all female fashion enthusiasts. The application consists in building an avatar and managing its career.

After visiting we have the possibility to design our own avatar without registration. In this way we can already get a foretaste of what awaits us in the rest of the application.


It was extremely important to optimize the site to load quickly despite the large amount of images without having to increase the server resources. The game community was growing at a fast pace and their growth was high.

Users performing many activities on the site simultaneously generated thousands of requests per minute. By optimizing the application, we improved the performance of the entire site by almost 25%.

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    GMI’s team used many technologies during the production process to create a stable and efficient browser game. Used technologies: Symfony2 and AngularJS allowed for quick and functional prototyping and then efficient development of other functions to the rest of the site. Well-thought-out architecture allows for easy development of the game and enriching it with additional modules.

    Since the launch of the service (end of November 2013) more than 5000 users have registered, of which 1/5 are active users (brand ambassadors, supporting the business model of the game). GMI continues to develop the game and is excited to see how many more users are added each month.

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    Miko Lehman

    He has been building digital products for more than 15 years, and his passion for creation began when he sold his first app at age 18. He is currently the co-founder of,

    Write to me: [email protected]

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