Advertising technology is a type of software that is designed for the purpose of boosting businesses through digital marketing. It is also known as Advertising Tech or AdTech, which can be defined as “Software that drives advertising-related activities”.
The first thing to know about adtech is that it helps people and companies market themselves more efficiently. This technology has been around for centuries but only recently has the need for it risen. The increase in mobile and web traffic has created an environment where advertisers need to be smarter and more efficient than ever before.
App based technology has birthed a new era in the field of advertising. Mobile devices and social media platforms have made it easier than ever before to interact with potential customers on a personal level. It’s no longer just about getting your message out there, but creating an experience that will resonate with your audience members on both a micro-level (engaging them personally) and macro-level (exposing them to the brand).
The global smart advertising market size was valued at USD 655.1 million in 2018 and is expected to grow by around 19% over the next five years.
The market for smart advertising has been segmented into three sub-markets- hardware, software, and services. The hardware submarket dominated the market in 2018
The popularity and practicality of smart adverts & marketing is skyrocketing across various industry sectors such as automotive, gaming, entertainment, etc. One popular method is AR (Augmented Reality) advertising.
The first step to starting a mobile advertising company would be to come up with a business model that will be profitable for your company. There are many ways that these businesses can monetize including premium subscriptions, product sales, or brand marketing campaigns.
The next step would be to build your product and test it quickly before you start scaling it. At this point, you should also consider what type of team support you will need including developers, designers, marketers, and customer service staff.
Many successful AdTech companies have been built on the idea of leveraging technology to solve a problem. Many of these problems are focused around the advertising industry. The technological solution can be anything from a web app, mobile app, or other type of digital advertising.
The key is to select the most important problems whose solution will significantly change the life of the target user. Thanks to such an approach, already at the stage of Discovery and Design, it will be possible to build a successful product on the market much faster. It is always worth asking yourself the question “what value does the feature give to our user? Is it worth the investment?”
Advertising is a part of just about every industry and the digital advertising industry is booming. This is because these days, it is difficult to get people to pay attention to your product if they just see it on a billboard.
So companies have been investing in digital advertising technology so they can reach their audience more effectively.
Advertising technology provides solutions for both web and mobile. It can be used to create web or mobile apps that are more interactive and informative while also providing consumers with a better experience.
The Internet of Things is often referred to as the next big revolution. It will change the way we live and work. The Internet of Things is a network of physical objects that contain sensors, software, and networking capabilities which enable them to collect and exchange data.
Digital marketing companies are using this technology to create targeted ads that will be shown when customers are browsing the internet or using their phone. The technology also helps these companies in improving customer experiences in their apps by providing them with more personalized content.
The digital advertising industry has always been plagued with ad frauds and its potential to get worse with the advent of mobile devices.
As a result, more and more advertisers are looking for new methods to cut down on these losses. The blockchain technology offers a solution that would ensure transparency in digital advertising.
Third-party integrations are becoming very popular in digital advertising because they allow them to seamlessly integrate together to provide better user experience.
Through APIs, apps can share information with each other, meaning advertisers can use third-party integrations to reach their audiences in new ways. Some examples of third-party integrations are advertising networks, payment processors, and analytics providers.
I have worked with the GMI Group on many projects over the last 4 years. I have always been satisfied with the quality of the commissioned works, which were made by Mikołaj Lehman and his entire programming team.
GMI has unique skills to translate ideas into reality. They are very efficient, discreet and, above all, trustworthy.See Case Study
From the beginning, GMI was able to anticipate possible risks and interruptions. The design environment was adapted to our working mode and was simple enough for the product owner to meet his requirements and those of the development team.
Thanks to the great attention to the quality of the code, the project was delivered on time and there were no internal complications associated with the product development. However, there were external complications (service providers), which GMI helped to solve with us.See Case Study
With the greatest pleasure and full responsibility, we recommend GMI as a professional contractor for web applications and CMS systems. We chose GMI primarily because they approached our inquiry very professionally. Very fluent contact at an early stage of talks announced that the implementation would be equally efficient and it actually was.
If there is an opportunity in the future to jointly implement another project, we will definitely use the services of GMI again.See Case Study