AdTech Software Development

What is AdTech?

Advertising technology is a type of software that is designed for the purpose of boosting businesses through digital marketing. It is also known as Advertising Tech or AdTech, which can be defined as “Software that drives advertising-related activities”.

The first thing to know about adtech is that it helps people and companies market themselves more efficiently. This technology has been around for centuries but only recently has the need for it risen. The increase in mobile and web traffic has created an environment where advertisers need to be smarter and more efficient than ever before.

App based technology has birthed a new era in the field of advertising. Mobile devices and social media platforms have made it easier than ever before to interact with potential customers on a personal level. It’s no longer just about getting your message out there, but creating an experience that will resonate with your audience members on both a micro-level (engaging them personally) and macro-level (exposing them to the brand).

Why you should build a AdTech product

The global smart advertising market size was valued at USD 655.1 million in 2018 and is expected to grow by around 19% over the next five years.

The market for smart advertising has been segmented into three sub-markets- hardware, software, and services. The hardware submarket dominated the market in 2018

The popularity and practicality of smart adverts & marketing is skyrocketing across various industry sectors such as automotive, gaming, entertainment, etc. One popular method is AR (Augmented Reality) advertising.

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How to Start a AdTech Company

The first step to starting a mobile advertising company would be to come up with a business model that will be profitable for your company. There are many ways that these businesses can monetize including premium subscriptions, product sales, or brand marketing campaigns.

The next step would be to build your product and test it quickly before you start scaling it. At this point, you should also consider what type of team support you will need including developers, designers, marketers, and customer service staff.

Many successful AdTech companies have been built on the idea of leveraging technology to solve a problem. Many of these problems are focused around the advertising industry. The technological solution can be anything from a web app, mobile app, or other type of digital advertising.

AdTech Software Development Steps


  • Defining and understanding the participants and roles in the product being created – in the development process and in the target solution
  • Defining and understanding the end user

Problem definition

  • Defining the problem that exists in the market for a given user profile
  • Frame your problem statement according to specific users


  • User story mapping. Defining the Product Backlog (scope of work) with the help of User Stories describing the processes
  • Sketches (low fidelity) presenting the user flow in the application
  • Definition of processes interacting with other modules

Building prototypes

  • High fidelity wireframes visualizing the graphical interface
  • Extending mockups with a clickable prototype
  • Database structure. Database model describing table and field structure

UI/UX Product Design

The key is to select the most important problems whose solution will significantly change the life of the target user. Thanks to such an approach, already at the stage of Discovery and Design, it will be possible to build a successful product on the market much faster. It is always worth asking yourself the question “what value does the feature give to our user? Is it worth the investment?”

Software building – Development stage

Currently, most solutions are designed in the mobile-first model, while assuming that the main device through which users will use the application will be a phone. Technologies available on the market nowadays enable very fast creation of cross-platform solutions, thanks to that while creating a mobile application we can prepare it to work on Android and iOS devices. If our MedTech solution will be used also on a computer, in a browser, it is worth considering creating a Progressive Web App (PWA).
Whether we build a mobile app or a web app, in order to use the server connection, we need to build a server app that is responsible for processing data and communicating with the other services.
Frontend application is simply what we see on our computer or phone screens - graphical interface. One of the parts of building software is to create front-end layer, which in communication with server application (backend) will display data to user and will allow to interact with whole system.

Our AdTech Software Development Services

Web & mobile solutions

Advertising is a part of just about every industry and the digital advertising industry is booming. This is because these days, it is difficult to get people to pay attention to your product if they just see it on a billboard.

So companies have been investing in digital advertising technology so they can reach their audience more effectively.

Advertising technology provides solutions for both web and mobile. It can be used to create web or mobile apps that are more interactive and informative while also providing consumers with a better experience.

Internet of Things in AdTech

The Internet of Things is often referred to as the next big revolution. It will change the way we live and work. The Internet of Things is a network of physical objects that contain sensors, software, and networking capabilities which enable them to collect and exchange data.

Digital marketing companies are using this technology to create targeted ads that will be shown when customers are browsing the internet or using their phone. The technology also helps these companies in improving customer experiences in their apps by providing them with more personalized content.

Blockchain Solutions

The digital advertising industry has always been plagued with ad frauds and its potential to get worse with the advent of mobile devices.

As a result, more and more advertisers are looking for new methods to cut down on these losses. The blockchain technology offers a solution that would ensure transparency in digital advertising.

Third-party Integrations

Third-party integrations are becoming very popular in digital advertising because they allow them to seamlessly integrate together to provide better user experience.

Through APIs, apps can share information with each other, meaning advertisers can use third-party integrations to reach their audiences in new ways. Some examples of third-party integrations are advertising networks, payment processors, and analytics providers.

Start working on your AdTech App right away!

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    They recommend us

    Q2 Smart Lockers

    I have worked with the GMI Group on many projects over the last 4 years. I have always been satisfied with the quality of the commissioned works, which were made by Mikołaj Lehman and his entire programming team.

    GMI has unique skills to translate ideas into reality. They are very efficient, discreet and, above all, trustworthy.

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    From the beginning, GMI was able to anticipate possible risks and interruptions. The design environment was adapted to our working mode and was simple enough for the product owner to meet his requirements and those of the development team.

    Thanks to the great attention to the quality of the code, the project was delivered on time and there were no internal complications associated with the product development. However, there were external complications (service providers), which GMI helped to solve with us.

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    Coders Lab

    With the greatest pleasure and full responsibility, we recommend GMI as a professional contractor for web applications and CMS systems. We chose GMI primarily because they approached our inquiry very professionally. Very fluent contact at an early stage of talks announced that the implementation would be equally efficient and it actually was.

    If there is an opportunity in the future to jointly implement another project, we will definitely use the services of GMI again.

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    List of tools that we use for AdTech software development

    Technologies we use