With the advent of new technology, many industries are constantly on the hunt for what’s next. And in the advertising business that should come as no surprise. The reasoning behind this is simple: new technologies open up newer and better opportunities for advertisers to do more with their ads.
Blockchain can add a level of clarity to your business model. Every party involved in the process will have the same information, and every action is documented on the ledger so you can see what has happened. On top of that, there’s a time constraint due to smart programming, which means tasks will be completed quickly with blockchain technology.
All of those blocks can’t be modified – all you can do inside a blockchain is to add new blocks. So everything’s completely transparent and anyone can track it. This simplifies any kind of activity that takes place and makes it easy to analyze.
The blockchain market value in the media, advertising, and entertainment industry was 166.6 million in 2020 and is predicted to be worth 4371.31 million by 2026 at a CAGR of 71.4% between 2021-2026.
According to Accenture, 55% of media and platform executives foresee blockchain as a top-five priority for their company. They also think that 83% of executives plan to increase their investment in blockchain over the next three years.
Blockchain can help transport assets without any time wasted and also reduce the amount due on each transaction. Adopting this new technology and embrace it in the industry can help save up to 80% of transaction costs.
Advertising is a part of just about every industry and the digital advertising industry is booming. This is because these days, it is difficult to get people to pay attention to your product if they just see it on a billboard.
So companies have been investing in digital advertising technology so they can reach their audience more effectively.
Advertising technology provides solutions for both web and mobile. It can be used to create web or mobile apps that are more interactive and informative while also providing consumers with a better experience.
The Internet of Things is often referred to as the next big revolution. It will change the way we live and work. The Internet of Things is a network of physical objects that contain sensors, software, and networking capabilities which enable them to collect and exchange data.
Digital marketing companies are using this technology to create targeted ads that will be shown when customers are browsing the internet or using their phone. The technology also helps these companies in improving customer experiences in their apps by providing them with more personalized content.
Third-party integrations are becoming very popular in digital advertising because they allow them to seamlessly integrate together to provide better user experience.
Through APIs, apps can share information with each other, meaning advertisers can use third-party integrations to reach their audiences in new ways. Some examples of third-party integrations are advertising networks, payment processors, and analytics providers.
I have worked with the GMI Group on many projects over the last 4 years. I have always been satisfied with the quality of the commissioned works, which were made by Mikołaj Lehman and his entire programming team.
GMI has unique skills to translate ideas into reality. They are very efficient, discreet and, above all, trustworthy.
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From the beginning, GMI was able to anticipate possible risks and interruptions. The design environment was adapted to our working mode and was simple enough for the product owner to meet his requirements and those of the development team.
Thanks to the great attention to the quality of the code, the project was delivered on time and there were no internal complications associated with the product development. However, there were external complications (service providers), which GMI helped to solve with us.
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With the greatest pleasure and full responsibility, we recommend GMI as a professional contractor for web applications and CMS systems. We chose GMI primarily because they approached our inquiry very professionally. Very fluent contact at an early stage of talks announced that the implementation would be equally efficient and it actually was.
If there is an opportunity in the future to jointly implement another project, we will definitely use the services of GMI again.
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